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Milestones

Major business events, achievements, and significant moments in the company's history.


Overview

Milestone records document significant events in the business—launches, achievements, pivots, failures, and major moments worth remembering.


File Naming Convention

Format: YYYY-MM-DD-milestone-name.md or YYYY-milestone-name.md

Examples: - 2025-01-15-grand-opening.md - 2024-12-company-formation.md - 2025-06-first-major-tournament.md - 2025-10-100k-revenue.md


Milestone Types

Business Launch

  • Company formation
  • Store opening
  • Website launch
  • New location openings

Financial Milestones

  • First dollar of revenue
  • Break-even month
  • Revenue milestones ($100K, $500K, $1M)
  • Profitability achievements
  • Funding rounds

Product/Service Milestones

  • New product line launches
  • Major inventory acquisitions
  • Service offerings
  • Partnership launches

Community Milestones

  • Major events
  • Tournament records
  • Community achievements
  • Award recognitions

Team Milestones

  • First hire
  • Team size milestones
  • Key hires

Challenges & Pivots

  • Major setbacks
  • Business pivots
  • Lessons learned
  • Recovery stories

Milestone Record Template

---
title: "Milestone Name"
date: YYYY-MM-DD
type: [launch|financial|product|community|team|challenge]
---

# Milestone Name

**Date:** YYYY-MM-DD

## What Happened
Description of the milestone event.

## Context
What led up to this moment? What made it significant?

## Impact
How did this affect the business?

## People Involved
Who made this possible?

## Lessons Learned
What did we learn from this experience?

## Looking Forward
How does this position us for the future?

## Media/Photos
Links to photos, videos, press coverage, social media posts.

Why Document Milestones

  • Company history: Build your story
  • Team morale: Celebrate wins, learn from losses
  • Investor relations: Show progress
  • Personal reflection: Remember why you started
  • Learning: Understand what works

Celebrating Milestones

Consider sharing milestone achievements (in appropriate ways): - Team celebrations - Customer announcements - Social media - Investor updates - Personal reflection

But keep the detailed records here private.


Milestones often connect to: - Strategic plans that led to them (10_strategy/) - Financial results that created them (20_finance/) - Decisions that enabled them (90_records/decisions/)