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Expansion

Growth plans, new locations, market entry strategies, and scaling operations.

Overview

Planning and analysis for business expansion, whether geographic, product line, or service offerings.

Expansion Types

Geographic Expansion

  • New store locations
  • Location analysis and criteria
  • Market research for new areas
  • Build-out and launch planning

Product/Service Expansion

  • New product lines
  • Service offerings
  • Partnerships and collaborations

Scaling Operations

  • Operational capacity increases
  • Staffing scale-up plans
  • Infrastructure requirements
  • Process improvements for scale

Evaluation Criteria

Document criteria for evaluating expansion opportunities: - Financial requirements and ROI - Market opportunity size - Competitive landscape - Risk assessment - Resource requirements

  • See 60_operations/real-estate/ for detailed location analysis
  • See 20_finance/projections/ for financial models
  • See 10_strategy/planning/ for integration with annual plans